VP SHOP - LEVEL UP (Awakening)
This is essentially Pro Yakyu Spirit's "Player Growth" when playing in season mode. First, what is awakening? It is leveling up of your player. Young players can level up/awake up to 5 or 6 times. Old players/veterans may only awake 1 or 2 times. Each time a player awakes, his attributes will get a boost predetermined by the game developers. For example, the touted rookies may start off seemingly useless with F contact and E power but by after they awake 3 or 4 times you might see them have C contact and B power with a Power hitter skill and become completely different players.
Awakening in Exhibition mode (from VP Item Shop):
For exhibition mode, you can also Awake players through the Item Shop - Level Up using in-game money/points. Press O on the highlighted player to Awake and press Square to toggle between the different stages of Awakening. This is very useful since you can see how many times that player can level up and how his attributes will look after the level ups. This way you can choose to train and level up the right rookie with the best potential in pennant mode. If all you want to do is look and not buy in the VP Shop - Level up section, remember to choose NO (right hand side option) when asked "Confirm Purchase?" after you press X to exit the shop. This way you can check out everyone's awaken stage for free without actually wasting any money.